How should strains be named?

In the horticultural world, the order of naming in hybrids should be Female X Male. Many breeders and retailers practice improper naming protocol. I have seen too many obvious discrepencies in commercial Cannabis naming practices to give any validity to the standard protocol as a way to determine the parentage. Breeders and retailers should correct this.

When choosing a name for your prize breeding project, it is important to be original and not be confusing. Unfortunately, some seed breeders are using names for their newer and different offerings already taken by strains currently held by other seedbanks. This is definitely something that is deceptive and troublesome. Introducing a different strain under another, now famous name appears to be an attempt to ride on their coattails. It is terribly confusing and misleading to the consumer for another company in the same market to decide to use the same name for a newer and different product. What if VW decided their new sports car was going to be called a Corvette because they are based in Europe and they like the name? They have lawyers for this.